A. Where the sale is intended primarily for consumption off the premises where sold or distributed, at least one sign, meeting the specification set forth in Section 13.60.030B, shall be placed in the retail establishment so as to assure that it is readable and likely to be read either at the retail point of sale or each point of display. Signs placed at the point of display shall be placed no more than ten feet from any display or any alcoholic beverage container in a manner associating the sign or notice with the display.

B. Where the sale is intended primarily for consumption on the premises at tables served by food or beverage persons, a notice or sign displayed at each of the tables at least five inches high by five inches wide bearing substantially the same type face and substantially the same proportion of type size and spacing to sign dimension as described in Section 13.60.030B, or placed upon a menu and list in association with the alcoholic beverages listed therein and served at such premises.

C. Where the sale is intended primarily through over-the-counter service, at least one sign, meeting the specifications set forth in Section 13.60.030B, placed in the retail establishment that it is readable and likely to be read from all counter locations available to the public. (Ord. 5946-NS § 4, 1989)